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Men Can Get the New Porsche Smell

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By: Jamie Matusow

Editor-in-Chief


For men who want to top off a sophisticated, perfectly attired image, Porsche Design introduced Porsche Design 180 ($75-$125), the exclusive lifestyle brand that “presents an elegant, yet masculine scenting experience perfectly suited for today’s urban lifestyle.”

This is reinforced by its eye-catching cylindrical bottle, which features a lightweight aluminum casing, textured with a matte metallic finish.

A literal unexpected twist makes the bottle design truly special: Rotating the matte-black-base to the left by 180 degrees makes the atomizer raise upward. Repeat the process in the opposite direction and the button retracts to close the bottle. This protects the cologne from UV-light and makes it safe to use in a travel case.

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